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What Are Marketing Automation Dashboards?

Advertising and marketing automation refers to software program platforms and applied sciences designed for advertising and marketing departments and organizations to extra successfully market on a number of channels on-line (reminiscent of electronic mail, social media, web sites, and so on.) and automate repetitive duties.^[1]

Advertising and marketing departments, consultants and part-time advertising and marketing workers profit by specifying standards and outcomes for duties and processes that are then interpreted, saved and executed by software program, which will increase effectivity and reduces human error. Initially targeted on electronic mail advertising and marketing automation, advertising and marketing automation refers to a broad vary of automation and analytic instruments for advertising and marketing^[2] particularly inbound advertising and marketing. Advertising and marketing Automation platforms are used as a hosted or web-based resolution, and no software program set up is required by a buyer.

The usage of a advertising and marketing automation platform is to streamline gross sales and advertising and marketing organizations by changing high-touch, repetitive handbook processes with automated options.^[3]

Advertising and marketing automation is a platform that entrepreneurs use to plan, coordinate, handle and measure all of their advertising and marketing campaigns, each on-line and offline. It’s typically used together with lifecycle advertising and marketing technique to carefully handle and nurture generated leads, aiming to transform leads into prospects.